In this episode of Profiting with Nonprofits, the host speaks with David Wachs, founder of Handwrytten, about the overlooked impact of personalized communication in a digital-first world.

David explains how his company uses automation to create authentic-looking handwritten notes at scale, helping nonprofits strengthen donor relationships beyond traditional emails and texts. The core idea is simple but powerful: tangible, thoughtful communication stands out in an oversaturated digital environment and leaves a lasting impression.

The conversation highlights how nonprofits often reserve personal touches for top donors, missing opportunities to engage smaller contributors who could become major supporters over time. By extending personalized outreach to all donor levels, organizations can increase retention, boost long-term value, and foster deeper emotional connections.

Ultimately, the episode underscores that while digital communication is efficient, meaningful engagement—and sustainable growth—comes from human-centered, memorable interactions.

You can connect with David Wachs.

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