The easiest fundraising win might be the one everyone is avoiding: a five-minute phone call. Kel Haney shows how nonprofits can turn lapsed supporters, subscribers, and ticket buyers into renewed donors without scripts, awkward asks, or endless email follow-up.If your organization relies on major gifts, monthly giving, or automation alone, this conversation is a reality check.

Kel breaks down why mid-level donors need a different approach, and why the organizations that treat them like people - not entries in a CRM - are seeing real momentum fast. You’ll discover:

• Why five-minute calls outperform cold outreach for warm community members
• The exact kind of donor or attendee Kel’s team targets first
• How artists make fundraising feel human, natural, and surprisingly effective
• Why scripts can actually hurt relationship-building
• The simple scheduling habit that makes phone-based fundraising sustainable
• How one hour a week can compound into hundreds of meaningful conversations a yearKel also shares the framework behind her five-minute fundraising ask, including the structure she uses to keep calls focused while still allowing for real conversation. She explains why curiosity beats pressure, why “always be candid and always be curious” matters more than “always be closing,” and how earned revenue and contributed revenue work together in performing arts organizations.This episode makes a strong case for something many nonprofits miss: your next wave of sustainable support may already be in your audience, your subscriber base, or your lapsed donor list. The opportunity is not just to raise more money, but to build trust, loyalty, and long-term community around your mission.Essential listening if you work in nonprofit fundraising, performing arts, mid-level donor strategy, or any organization trying to create stronger relationships instead of just chasing transactions. Kel Haney is the founder of a consulting firm that helps nonprofits retain and grow mid-level donor bases through short, relationship-first phone calls led by artists.

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